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Friday, August 2 • 9:00am - 10:30am
Analytics and engagement: Using data to inform and improve journalism

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It can be overwhelming when journalists are expected to create stories that generate engagement and ultimately, subscriptions or other sources of revenue. How do you measure engagement? What are the important numbers to keep track of? And how can you apply this to your work without compromising your journalistic mission? In this session, the panelists discuss which measures of engagement to focus on (hint: not just pageviews) and how to define success.

avatar for Julia B. Chan

Julia B. Chan

Editor in Chief, The 19th
avatar for Shirley Qiu

Shirley Qiu

Audience Engagement Strategist, American Press Institute
Shirley Qiu is the audience engagement strategist at the American Press Institute and the co-director of AAJA Women & Non-Binary Voices. Previously, she worked on audience engagement at The Seattle Times. She graduated from the University of Washington with a double degree in journalism... Read More →
avatar for Adrienne Shih

Adrienne Shih

Audience Engagement Editor, Los Angeles Times
Adrienne Shih is the audience engagement editor for national politics, embedded in the Los Angeles Times' Washington, D.C. bureau. She previously led audience engagement and social media at Foreign Policy Magazine and has worked at the Washington Post and CNN.

Friday August 2, 2019 9:00am - 10:30am EDT
Ellington B